Have you ever associated a sound or jingle with a company or product? Big brands know the powerful effect of branded sound, and that\u2019s why you always think of products from companies like Sony, Samsung, Microsoft, and others when you hear certain sounds or melodies.<\/p>\n\n\n\n
Our digital marketing agency has a team of experienced music and sound producers that specialize in audio branding, so we sat down with them to discuss what branded audio is all about and how it can help empower brands.<\/strong><\/p>\n\n\n\n Branded music and sound is music and sound that is produced to match a brand\u2019s overall identity. Think of it as the music tracks and sound effects that play whenever a company\u2019s logo comes up on a screen.<\/p>\n\n\n\n But startup sounds and jingles are not the only elements you can find in branded sound. In fact, a complete branded sound service encompasses the following:<\/p>\n\n\n\n Producers create an audio identity by working together with a brand to transform the brand\u2019s image and objectives into a coherent and engaging sound and music experience, or in other words, to create music and sounds that are unique to the brand.<\/p>\n\n\n\n This is a sound effect or jingle that\u2019s designed to generate brand recognition and recall. This is the audio version of a company\u2019s logo.<\/p>\n\n\n\n These are sounds that are custom-made by producers to enhance the user experience while people are using a brand\u2019s app or device.<\/p>\n\n\n\n This is a recurrent service where producers stay in constant communication with brand managers to ensure all music and audio is coherent across all marketing channels.<\/p>\n\n\n\n Playing unique sounds and music when your brand comes up in an ad or video has the power to humanize your brand\u2019s presence, which builds a more recognizable \u201cbrand voice\u201d that helps people memorize your brand\u2019s sounds and recall it easier.<\/p>\n\n\n\n Branded audio such as custom music or sound effects creates a strong emotional association to your brand in people\u2019s minds, making it easier to recognize it as a leading brand in your niche.<\/p>\n\n\n\n Branded visuals such as logos make a much greater impact when played in perfect synch with a branded music track. In fact, coherent sounds and visual enhance the emotional impact by over 1,000%<\/a>. That\u2019s why it is important to develop a strategy that unifies branded audio and visuals as a single unique asset.<\/p>\n\n\n\n Branded visuals that play in good synch with cool music can shape the way people perceive your brand, which influences how much they\u2019ll spend towards your products. This is why ads with music are two times more likely to increase purchasing intent than silent ads.<\/p>\n\n\n\nWhat\u2019s branded sound all about?<\/strong><\/h2>\n\n\n\n
Audio Identity<\/strong><\/h2>\n\n\n\n
Audio Logo<\/strong><\/h2>\n\n\n\n
Sound Design For Products<\/strong><\/h2>\n\n\n\n
Audio Management<\/strong><\/h2>\n\n\n\n
How Can Branded Audio Empower Your Brand?<\/strong><\/h2>\n\n\n\n
Branded Audio Increases Brand Recall<\/strong><\/h2>\n\n\n\n
Branded Audio Improves Brand Recognition<\/strong><\/h2>\n\n\n\n
Branded Audio Increases The Impact Of Branded Visuals<\/strong><\/h2>\n\n\n\n
Branded Music Increases ROI<\/strong><\/h2>\n\n\n\n
Wrapping Up<\/strong><\/h2>\n\n\n\n